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Marketing Agencies - Scientists or Artists? By Scott Knox, Managing Director of the MCCA (part 2)

Why marketing departments need the artists as well as the scientists The rigour and red tape of the client’s marketing department are suffocating creativity. Creative teams become more and more frustrated and brands are missing the opportunity to really engage their customers. You only have to look at...
Posted to The MCCA Blog (Weblog) by Scott Knox on 30 Oct 2009

Disrespect to Simon Cowell, Strictly and X-Factor

I've got no real problem with the nation's obsession with Strictly Come Dancing and The X-Factor . An obsession fed each and every day by the national press - so there's instantly several pages of every paper I have little interest in as I watch neither show. But it's the tone of reverence...
Posted to Darby on TV (Weblog) by Ian Darby on 05 Oct 2009

BBC readies social media make-over

A couple of reports around today on the BBC's social media plans saying that as soon as this weekend it will begin adding applications to support its most popular shows. Broadband TV News says that the likes of 'Strictly Come Dancing' will get the social media treatment first and that the...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 30 Sep 2009

Carry on, Sergeant

From St. Paul's letter to the Corinthians to 'Strictly Come Dancing' and the bombshell that John Sergeant has walked off the show as revealed in a Sun 'exclusive' today. Last weekend, this respected political commentator-turned-national treasure sailed through another round of 'Strictly...
Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 19 Nov 2008

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