Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Our lovely cousins at the RAB have made an online TV ad to promote radio advertising. The cheeky blighters have based it around our TV ad , but, as they don’t say much we’d disagree with, we have decided to take it as a tribute. Don’t forget to put the sound up. Our TV ad does strongly feature lines...
It has been a while since a creative treatment has really made me stop and look again and again - the last one that really took my breath away was the Sony Bravia bouncing balls . This really feels that it is in that class, an absolutely beautiful stop-motion piece for Olympus for their Pen camera ....
McCoy’s has recently launched a “win gadgets” competition on-pack – the title says it all – its lazy. They are offering the chance to win ipods and ps3’s but you will notice the complete lack of brand endorsement from either Apple or Sony. This sums up everything that is wrong with sales promotion on...
If e-readers are going to be the future for newspapers (as some hope) then there's plenty of work left to do as the latest version of the Amazon Kindle e-reader doesn't score well. The Amazon Kindle DX is bigger, heavier and more expensive than the Kindle 2. The original Kindle is aimed at book...
I read this morning that Sony Ericsson is ditching its Walkman and Cyber-shot phone brands because they're no longer in touch with today's consumer. They're launching the Idou (really?) to compete with the iPhone. I don't know what everyone else thinks about this, but I just think this...
From next year Arsenal fans will be able to watch highlights of the match they are watching at the club’s Emirates stadium through Sony’s handheld games console the PSP. Fans will be able to watch the match on a five-second delay, the idea being that supporters needn’t miss out on replays they would...
If you own a Sony Bravia and have a web connection you will be able to see "Hancock" - a Will Smith super hero movie - before it is released on DVD. This is a Sony initiative and industry first and they are quoted as saying, "it’s about getting entertainment back into the living room....
