This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective , the launch of which was covered both by the FT : Two-thirds of advertising agencies are not prepared for the industry changes prompted by...
You're going to be bombarded with lots of buzzwords in this post - don't be put off. By the end, you'll have a vision of the future of the web you never thought possible. Let's start with Alisa Leonard-Hansen 's presentation explaining portable social graphs: Now, let's move on...
I thought I'd take a crack at compiling a list of five social media New Year's resolutions that apply to all businesses, large and small. If you're wondering why these resolutions are important, find out why my company does what it does or subscribe to our blog . 1. Learn by doing. Reading...
An almost unbelievable couple of graphs from Robin Goad at Hitwise , the first showing that 10.09% of all UK internet visits last week were to 'Social Networking and Forums'. And the second showing Facebook's inexorable growth. There's some more in depth data available in Hitwise's...
A great article from Brian Morrissey that takes a step back and takes a long term view of the changes social media are bringing to the world of advertising and marketing. A must read ( so read it ). Subscribe to Advertising 2.0 by email or RSS
Marketing reports : The budget fashion retailer says it has no plans to partner with [Facebook], despite the fact that more than 94,000 users have joined The Primark Appreciation Society . The unofficial initiative, created by Oxford Brookes student Sophie Bellchambers, features 335 photos uploaded by...
Here's a link to the David Bowen piece in the FT talking about businesses needing to join the conversation in social media, that Justin mentioned last week . It really is very good. Subscribe to Advertising 2.0 by email or RSS
David Armano on Influence Ripples and Social Media Fragmentation : Successful personal and corporate brands alike will be the ones who take a holistic view when creating, maintaining and amplifying their ripples. This means avoiding the temptation to hyper fixate on one venue thinking it's a replacement...
Neil Perkin on social networks and what they mean : Networks are fundamentally changing the profile of our communication and the way trends propagate. ' Exhaust data ', ' phatic communication ' - hugely powerful forms of communication about which we know very little. Networks not only...
I'll repeat that one more time - 93% of UK teenagers have used a social networking website . Other highlights from the survey of 11-20 year-olds: 33% have at least four social networking profiles on sites such as MySpace, Facebook and Bebo. 19% said they "couldn't live without it"....
