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MySpace driving 5% of TopShop's traffic

We are all aware, I'm sure, of how important social networking sites like MySpace and Bebo are going to become, both for online retailers and other brands, but the change is happening quicker than even I expected. Hitwise's Heather Hopkins : TopShop.co.uk and ASOS.com last week received more...

Virtual friends are just as important as real ones

From the 2007 Digital Future Report : 43 percent of [American] Internet users who are members of online communities say that they “feel as strongly” about their virtual community as they do about their realworld communities. A significant majority of members of online communities (56.6 percent...

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