This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective , the launch of which was covered both by the FT : Two-thirds of advertising agencies are not prepared for the industry changes prompted by...
I thought I'd take a crack at compiling a list of five social media New Year's resolutions that apply to all businesses, large and small. If you're wondering why these resolutions are important, find out why my company does what it does or subscribe to our blog . 1. Learn by doing. Reading...
An almost unbelievable couple of graphs from Robin Goad at Hitwise , the first showing that 10.09% of all UK internet visits last week were to 'Social Networking and Forums'. And the second showing Facebook's inexorable growth. There's some more in depth data available in Hitwise's...
I don't agree with most of what he writes here, but none the less it's worth reading Richard Huntington's provocative thesis - I don't want you to be my friend on Facebook . However, make sure you scroll down and read my response and the ensuing debate in the comments... Subscribe to...
Worth of Mouth marketing is set to grab a larger and larger share of marketing budgets (along with consumer PR), and of course much of this will be through digital channels and social media in particluar. With that in mind, it's probably time you started to get your head around it. Luckily, there...
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