Geeks (*clever people*) are always right when it comes to technology. And increasingly I'm thinking they're also right when it comes to social media. For the last few weeks, we've been reviewing a whole host of different social media monitoring services in the run up to the Monitoring Social...
I've long contended that social media is a vital part of the marketing mix and that the analysis of social commentary has fundamentally changed marketings function. When any communication is put in the market it will be discussed somewhere on line. The marketing message is no longer fully under the...
I'm increasingly concerned about privacy, it seems technology has advanced to the point where it's all too easy to breach fundamental rights of personal confidentiality. Since my last blog post I've been working with a number of clients and partners that want to look further into behavioral...
