This video interview with a small New Jersey-based iced tea business is literally your small business marketing plan. It shows as well as anything I've seen how good Twitter and social media can be at helping people tap into a community and get results. Mary Anne Rollano who started Mary Anna's...
This afternoon I’m going to judge some digital travel awards within the travel sector which centre around SEO or search engine optimization. While big travel sites are investing heavily in agencies and in-house teams to revamp their pages, build links and create engaging and compelling content, many...
It seems that just about everywhere I turn some marketing guru somewhere is offering me the definitive way to beat the recession through marketing salvation. My in-box is stuffed with offers for courses… free downloads… podcasts and just about everything in between. Having studied most, ignored some...
The British Bankers’ Association reported that the amount banks lending to small businesses rose by 239 million in January, proving that small businesses can still emerge and grow despite the current economic climate . In some instances small and medium sized companies are actually better equipped to...
Just spent a long weekend down in Dorset with a bunch of chums that haven’t all been together in the same room since school. With wives and children in tow, we all caught up on the many years apart other than the odd night out in London. The talk inevitably got onto what we’re all doing now...
Saw a great article in The Sunday Times yesterday encouraging the use of online data to drive research efforts when setting up a small business... I had said last week that I was surprised that the Facebook/BNP row had got so much airtime in the mainstream press, especially the BBC, but this piece -...
