Don’t know your a-has from your Elbow? You need a tastemaker. In our recent FRUKT Music Intelligence report we spoke to marketing guru Seth Godin about the current turbulent state of the music industry and how his ‘ Tribes ’ concept could be applied to the new digital music landscape. Seth outlined the...
Heretical as it may seem, I confess... I am a twitter sceptic. I have a twitter account (@rosstmw if you feel the need to follow me), a few followers and a few trial tweets. I've tried, I really have. I have even twittered about my efforts. I know that it seems to go against all current wisdom, but...
