Having written about the good times Sky execs are enjoying in my last post , today's news that they have landed a fifth (of the six) live football TV rights packages in the latest Premier League auction tops off the week quite nicely, thank you very much. Murdoch's pay-TV powerhouse has paid...
Not me, personally, but it's on YouTube and it's what England fans are singing on the terraces about the digital sports channel that scored an almighty own goal with its failure to sell the highlights package to the England v Croatia game. Millions of pounds in marketing undone. Nice work. Setanta...
Finally, someone has Sky by the balls, or some of them at least, as Setanta says it plans to put Premiership football on Freeview for just £11 a month. Before Sky came to dominate top flight football, Monday night was a big draw and it can be so again. The move will put Premiership football back...
