The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. It’s a hugely complex area because both search and social media mean so many different things and work together in so many different ways. To make matters worse, the last...
For years I’ve known about my addiction to site stats. Watching that trend line fluctuate, hoping for an upward curve. Now I’m willing to step forward and come clean. I’m not alone with this affliction; the world is covered with web statsaholics. Alisa Bowman , Jason Jaeger and Geoffrey Golden being...
In less than a week Britain’s Got Talent contestant Susan Boyle has become an international hit, racking up YouTube views now well over 50 million. Thanks to the immediacy of digital advertising, some clever marketers are already advertising around Susan’s success. It’s an excellent example of the speed...
Yesterday, one of my colleagues, (a big search advertising fan) was waxing lyrical to me about search, ahead of our event, IAB Engage for Search this morning. "It may be dry, but it's massive" he said... Like I needed any persuading! But actually, I only agree with half of that statement...
