Just a few days ago we were having a discussion in the office about Bing and its seemingly terminal beta status... Following a bit of a debate regarding the rationale for leaving something in beta in one market whilst you launch in another (in summary: it enables a test-and-rollout approach for both...
The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. It’s a hugely complex area because both search and social media mean so many different things and work together in so many different ways. To make matters worse, the last...
As we all know, Facebook were the top dog in social networking until Twitter came along and started to steal some of its thunder with the introduction of real time search. So in August, Facebook upped their game with the $50 million purchase of Friend Feed. Many commentators at the time said that the...
As agencies we're all trying to find ways to get our client's brands on to the elusive 7 or 8 sites they habitually visit. Some commentators have insisted that the 'destination' web is over and we'll never produce another microsite. The standard response to most briefs is that we...
Online commands respect : Another IAB Ad Spend report, another milestone for online – this time the big one We released the IAB Ad Spend results today, with the record breaking news that not only has Ad Spend grown again – as it has every half year since we launched the survey in 1998 – but we have finally...
An interesting week for the world of voucher codes it seems. Fresh from reading a piece in the Sunday Times about Mark Pearson over the weekend, a 28 year old who has built a £30m Fortune from Affiliate Marketing. I read with interest some fascinating facts and figures about voucher code usage from Hitwise...
The latest iteration of Google search, http://www2.sandbox.google.com/ , is now available for general testing. The speed with which suggested search terms are returned is genuinely impressive, but are google now being held back by their approach to treating all information equally? I would find the results...
It's a big day for Facebook, and hats off to them, with the acquisition of FriendFeed and the launch of its real-time search engine, Mark Zuckerberg and Co. deservedly so, have a formidable product to bury Twitter, and even put a little scare into Google. First, Facebook search. It's going to...
For years I’ve known about my addiction to site stats. Watching that trend line fluctuate, hoping for an upward curve. Now I’m willing to step forward and come clean. I’m not alone with this affliction; the world is covered with web statsaholics. Alisa Bowman , Jason Jaeger and Geoffrey Golden being...
So, it seems that BING is making an impression in the US – comScore reporting as much as a 3% increase in the two weeks since its launch. It will be interesting to see if this growth is sustained, or rather whether the £100million investment rolls on and on to fuel the hype of the new ‘Decision Engine...
