Though I recently wrote a post about digital creative agencies and search , Andrew Walmsley reiterated that search is advertising and Iain Tait wrote a piece on URLs being out and search being in in offline advertising , I wasn't expecting this - Wieden + Kennedy have hired a director of search ...
LBi's recent acquisition of Netrank , follows AKQA's acquisition of SearchRev , Syzygy's acquisition of Unique Digital and Engine's merger of Meme, Eyefall and DC Interact to create Altogether (and in a reverse of the trend, iCrossing acquiring Proxicom ). Digital creative agencies seem...
In today's New media Age : The search market is facing a period of turmoil as media agencies start to flex their muscles to draw clients away from pure search agencies. This week saw search specialist Latitude lose Saga, Asda and key client Alliance & Leicester, which had been with Latitude for...
