Just fill out this survey if you're a UK Advertiser http://www.reformdigital.com/research for the chance of a digital makeover. Thanks for the heads up from the wonderful Amanda Davie who, I'm sure, will answer a few questions on the findings when the data has been put through the mangle!
So, it seems that BING is making an impression in the US – comScore reporting as much as a 3% increase in the two weeks since its launch. It will be interesting to see if this growth is sustained, or rather whether the £100million investment rolls on and on to fuel the hype of the new ‘Decision Engine...
I’ve always been pretty agnostic on Digitales, but as this is my 300th post, I’m sure Steve and Rich at Media Week will allow me to talk Bing! Ever since I joined Microsoft back in the summer of 2005, the advertisers and agencies I’ve talked to have loved adCenter and helped it grow in functionality...
It's been a big month for 'decision engines'. First we had the build-up and launch of Wolfram-Alpha as mentioned a few weeks ago and now we have the launch of Microsoft's own decision engine called ' Bing '. Bing went live last week, a couple of days early. The earlier-than-planned...
I thought I’d make use of some quiet time in the office today so I finally got to watching a series of videos that Matt Cutts posted on Google's YouTube webmaster channel in Feb 09. Sometimes it's just too much of an effort to read, either on screen or in print (this blog aside of course:) So...
So we hear last week of Google’s rumoured approach to buy Twitter. People in the office of none Search Engine Marketing breed have asked how they can justify such high expenditure for what is ostensibly a non-commercial social media product. Well this could be a very close snap shot of the future: Like...
Are ranking reports dead? Are they slipping into measurement obscurity? Do they still have a place in the ‘monthly report’? I recently had a conversation with a client regarding target setting, I paraphrase but it went along these lines ‘these rankings are great, we should be setting targets for where...
Not even a week ago I posted that I expected much more innovation from Google into 2009...it's not even the end of January and already there has been something to wet our appetite! Coming to a internet connect near you is the Google Drive (Gdrive) - and this could be the most anticipated release...
Predictions abound at this time of year, and once again we hear it will be the year of the mobile web – and therefore mobile search - but this time I believe it. Figures released by Nielsen late last year suggest that mobile web use is growing eight times as fast as the conventional PC internet. Finally...
Google took a slight dent in their pride in 2008, tales of misuse of data, sliding share prices and a failed partnership with its adversary Yahoo had its infamous PR machine spinning faster than a hamster’s wheel. However it hasn’t deterred their innovative engineers and this past year we welcomed the...
