So, it seems that BING is making an impression in the US – comScore reporting as much as a 3% increase in the two weeks since its launch. It will be interesting to see if this growth is sustained, or rather whether the £100million investment rolls on and on to fuel the hype of the new ‘Decision Engine...
I’ve always been pretty agnostic on Digitales, but as this is my 300th post, I’m sure Steve and Rich at Media Week will allow me to talk Bing! Ever since I joined Microsoft back in the summer of 2005, the advertisers and agencies I’ve talked to have loved adCenter and helped it grow in functionality...
It's been a big month for 'decision engines'. First we had the build-up and launch of Wolfram-Alpha as mentioned a few weeks ago and now we have the launch of Microsoft's own decision engine called ' Bing '. Bing went live last week, a couple of days early. The earlier-than-planned...
