Tesco has tied up with talent search site 1Click2Fame to launch a series of mobile audition pods outside its stores – why? you hear yourself ask. Don’t you ever go grocery shopping and have that sudden urge to rush into a photo booth-like pod and start singing and dancing and record the video of it?...
What’s to be made of the news that supermarkets have, in the words of the British Retail Consortium, ‘effectively halved’ the number of carrier bags they hand out? To be precise the seven-strong group, which includes Sainsbury’s, Tesco, Asda and Marks & Spencer, cut bag numbers by 48%, over a three...
I have a Taste the Difference Sainsbury's apple pie in my fridge at the moment. It is a few days past its sell by date and is creating ructions in my household. I want to eat it; I'm pretty sure that there is nothing wrong with it. However the other half is squeamish about these things and prefers...
I'm a big fan of Waitrose and a customer for nearly 30 years. I'm also a genuine admirer of Kitcatt Nohr, one of the best agencies in London. So there was a double sense of disappointment when I received the new Waitrose essentials mailing fanfared in Marketing Direct yesterday. To start with...
It's a huge environmental issues and major supermarkets like Tesco and Sainsbury have to take a lead, but show no signs of doing so. The Daily Mail today features a major nine-page report on the blight of plastic carrier bags and what must be done to stop them. The Daily Mail makes an effort to catalogue...
Just how seriously can you take Jamie Oliver? On one hand, he is the campaigning self-appointed food ambassador of Britain and on the other he is the backbone of supermarket Sainsbury's advertising? Can you really be both? Jamie, who is very likeable and makes watchable TV for Channel 4, is back...
