Demand for micropayments is increasing fast as social networking and dating sites wake up to the benefits of taking small subscriptions via secure SMS or voice billing services. Adding to this and as part of the Digital Britain report, the Government's body for business innovation in technology,...
The early days of mobile marketing were mainly dominated by Push style advertising alerts, although more latterly the industry has evolved to Pull. As an example, many campaigns in the early part of this century involved consumers signing up to recieve special offers and alerts (usually via sms). Now...
The costs of sending text messages to thousands of users who receive them by SMS has forced Twitter, the micro-blogging site to drop the service. Users can still update their own Twitter stream using SMS but, to get updates on their mobiles, they now have to turn to one of the many Twitter-tastic applications...
