Just back from my Hawaiian honeymoon, mai-tai-addled and catching up on the mail blocking my entry to my flat, I tripped over 4 copies of Media Week to spot Rob Taylor’s Best of the Blogs post – Do you have a feeds director? It was hula music to my ears! Talking about Bing and Farecast in the US, he...
Regardless of the techniques used to entice customers, a standard acquisition strategy generally has the potential to deliver prospects of both high and low value. On the positive side, prospects who are converted into active customers may prove themselves to be worthwhile targets because of the revenue...
