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Sir Martin O'Sorrell

Once upon a time in Ireland, if you earned your living as a writer, you didn't have to pay income tax. What a great way to encourage a creative culture, from the country that brought you Joyce, Behan, Yeats and Samuel Beckett. Now WPP is moving to Ireland to take advantage of the tax conditions....
Posted to Blogging for food (Weblog) by Alastair Duncan on 29 Sep 2008

The easy way to customer relationship management, not.

When you fly on a cheap airline you can expect to be travelling cattle class but that doesn't mean that brands like EasyJet and Ryanair (especially given their profit warnings) can afford to treat customers like cattle. In today's consumer dominated marketplace and credit crunching times, the...
Posted to Arnold on ethical marketing (Weblog) by CHRIS ARNOLD on 29 Jul 2008

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