If the British & Irish Lions were selected today not a single English player could be sure of his selection. And certainly any English player unable to break into our shambolic national team can probably go ahead and book his summer hols without to much worry of a Lions call up. So it is puzzling...
If any brand manager ever wanted an example of why it is important to constantly evolve and improve their brand, they need look no further than the New Zealand Haka. Today the Haka is performed with such passion and ferocity that intimidated opposition constantly seek ways to respond to it else they...
As modern attention spans shorten, abbreviated versions of sports have come into the market with mixed success. Last weekend was spent in Wolverhampton watching some quickfire darts – it was a triumph (and at £10 a ticket something I would recommend during the credit crunch). Twenty20 cricket is another...
