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The equestrian world's answer to Twenty20

As modern attention spans shorten, abbreviated versions of sports have come into the market with mixed success. Last weekend was spent in Wolverhampton watching some quickfire darts – it was a triumph (and at £10 a ticket something I would recommend during the credit crunch). Twenty20 cricket is another...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 24 Nov 2008

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