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Betfair hoping to join great goal celebrations

Over the years there have been some memorable goal celebrations which are remembered long after anyone can recall the goal itself. Today, we hear that Betfair is offering Premiership footballers the chance to pocket £10k Christmas bonus for doing the ‘world’s first commercial goal celebration'. Betfair...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 20 Nov 2008

Are Chelsea counting their chickens?

Player shirt sales are an incredibly important source of revenue for football clubs - so much so that it has been argued Real Madrid only bought David Beckham for his commercial value. The England footballer accounted for around half of the club's shirt sales during his time there. But before you...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 28 Aug 2008

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