Just fill out this survey if you're a UK Advertiser http://www.reformdigital.com/research for the chance of a digital makeover. Thanks for the heads up from the wonderful Amanda Davie who, I'm sure, will answer a few questions on the findings when the data has been put through the mangle!
Firstly this is my first time posting here, so if I am posting at the wrong place please assist me.
I just bought Designing Brand Identity book written by Aline Wheeler. I have go through the Phase 1: Conducting Research, which details about Understanding the Business, Market Research, Market Audit...
Hi Guys, Just thought i'd pick your brains about 'what makes a good DR creative'. I'm currently doing some research which would be interesting to share with you, but i'm looking for any opinions and ideas or research you have on 'good DR creatives'. From things like the creative...
The saturation of the music festival market – which reached its peak in 2007 – echoed the mounting problems that arose from the saturation of the sub prime mortgage market of the same period. With live music the lucrative end of the music industry - following the dramatic falling away of the CD market...
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Thanks for the response and you have raised a very interesting point. And this is the fact that, in my opinion,creativity will be the death of advertising agencies in the near future, the quest for creativity has led ad agencies up the wrong path. Again, in my opinion, creativity is NOT the criterian...
Do your lips move when you read? Have the courage of your convictions and give a name together with a photograph!
Hi Karl, upon re-reading your post I thought that we should perhaps have a "conversation" as I feel that we might have areas of mutual self-interest to explore. I'll start the ball rolling by including my email address here: paul.ashby@yahoo.com I really look forward to "talking"...
Karl thank you for responding, I really feel that this subject needs to be discussed, I now see that Unilever is coming over to the side of "Social Media", obviously some glib fancy talking New Media guy has done a hell of a selling job...based on NOTHING! The suits come to Social Media. Now...
Thanks for the response and yes I agree. The question of how effective any advertising is should be paramount. My regret with this new medium is that, whilst it had the opportunity to avoid the traps of conventional media, it has become like the rest where there is little or no accountability of advertising...
