New figures from the IAB show yet again that the online advertising model is no flash in the pan.... Banners, skyscrapers and rich media saw a staggering 45% growth in 2007, showing agencies and advertisers are obviously seeing the benefit from a branding and, in some cases, a direct response effect...
Nice piece yesterday in the Sunday Times showing how the internet is no longer just the place for spotty male geeks to gather. Not that that stereotype is necessarily warranted, but check out how Libby Purves referred to my blog a few months back!!! The Pew Internet Project in the US recently found 35...
