Regardless of the techniques used to entice customers, a standard acquisition strategy generally has the potential to deliver prospects of both high and low value. On the positive side, prospects who are converted into active customers may prove themselves to be worthwhile targets because of the revenue...
- Most clients have a web agency, an online media agency, an online advertising agency... Some have an email delivery platform, or an email marketing agency, SEO and PPC specialists. And then the advertising agency or the sales promotion agency do tactical stuff (virals and vouchers, gobbling money to...
ECRM is king. So why isn't everyone doing it? OK, perhaps the rhetorical excuse for a diatribe about how everyone really must start doing it properly is a bit transparent. Actually there might be a perfectly rational explanation, no matter how much I might, as a passionate advocate of eCRM, be wary...
Your Affiliate Marketing programme may be up and running, with a whole army of eager media owners applying to join in. So that’s good news, right? Well yes. But, what you must consider is that Affiliate Marketing never has, or will be, an out-of-the-box solution to driving sales or leads for your business...
The credit crunch is sinking its teeth into agencies. On the streets of Soho we've witnessed a depressing number of agencies close or merge while from others we hear sorrowful tales of job losses. Others claim to be doing well and perhaps they are. Both agencies I helped found were born in difficult...
I have talked about this quite a bit in the recent months. The need for new revenue models with our clients is vital to our success, most especially in digital work due to the layers of work required and different aspects of the process that we can charge for e.g. strategy, planning/buying, ad serving...
Found this nice little article about how Marketers worldwide believe that 65% of their marketing spend had no detectable effect on consumers in 2007. Marketing wastage is at its highest in more developed economies such as the US, UK, the EU and Australia. 3,000 marketing professionals across the globe...
