Brands are drawn to sports for the same reasons the fans are. It’s about elite performance, it’s about the competition, it’s about the drama and above all it’s about the passion. And where international sports are involved its about national pride. National pride doesn’t mean being right-wing or racist...
Since their peak at the 2003 Rugby World Cup, stock in the England team has fallen so alarmingly Gordon Brown should consider the 'Red Rose brigade' a serious candidate for nationalisation. And as with the banks, nobody it would seem is to blame. I've found solace in various justifications...
