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Can it ever be right to bet against your own team?

Since their peak at the 2003 Rugby World Cup, stock in the England team has fallen so alarmingly Gordon Brown should consider the 'Red Rose brigade' a serious candidate for nationalisation. And as with the banks, nobody it would seem is to blame. I've found solace in various justifications...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 13 Feb 2009

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