The way I’ve been talking in some of my previous blogs you may be forgiven for thinking I’m against any sort of marketing campaigns. Not at all. Hopefully, the point I’m trying to make is a tad more subtle: there’s a big difference between those campaigns that boil down to mere bag punching, and those...
If you read just one article about marketing this year – an article rich enough to make you sit down and think for a while – then I recommend a Harvard Business Review interview with Amazon founder Jeff Bezos. In it, they ask him how he decides which of many possible innovation projects to focus on,...
