This week we reported on the latest marketing campaign by Method , the environmentally-friendly cleaning product company. While I like Method's brand and ethos, its latest activity makes me feel slightly queasy. It is running an initiative through schools called ‘Toxic Turn-Ins’ which involves parents...
I’ve just received a piece of direct marketing promoting a tie-up between Hotpoint and Procter & Gamble’s (P&G) Ariel Excel Gel. It’s a 21st century environmentally-friendly twist on the age-old marketing tactic of teaming a detergent brand up with a washing machine. According to the mailer,...
The analysts say the situation is dire, but Tim Armstrong, CEO of AOL, tells the New York Times how he is going to save the company with the help of Procter & Gamble. Former Google boy Armstrong tells the paper that: "If you tried to recreate AOL’s assets, it would be incredibly expensive."...
