I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
I'm writing a series of posts about my speech on the "future" of mobile advertising, which I gave at the Mobile Marketing Forum in Berlin last week - here's the first one , in case you missed it. My definition of the future tends to be the immediate two or three years as longer than...
Recently, our office began trialling switching over to GoogleMail for our email. It's great; excellent up-time (relatively speaking), oodles of space and fantastically cheap. This is latest addition of a now quickly growing stable of Google services we use here, along with Docs (for which I'm...
The Government – pioneered by the departing Communications Minister, Lord Carter – today unveiled its final Digital Britain report . There is welcome acknowledgement of the contribution digital advertising – in particular targeted advertising - will make in helping to monetise online content. The Government...
A parliamentary body of MPs and Peers – the All Party Parliamentary Group on Communications – is to conduct an inquiry into internet traffic, including behavioural advertising and online privacy. The Group asks whether the Government should intervene over behavioural advertising or whether it should...
Web tracking service Phorm has been officially blocked from scanning Amazon web pages according to a news story from the BBC . The controversial service being trialed by BT scans keywords on the web pages visited by browsers by analysing data at the ISP, this information is then used to serve adverts...
With the IAB’s Good Practice Principles for behavioural advertising still ‘hot off the press’ (to use an old media term!), Google this week launched its own ‘interest-based advertising’ global product across its AdSense partner sites and YouTube. Google’s new venture meets the core commitments of notice...
Protecting personal data and privacy is one of the biggest challenges of the digital era. And, as we all spend more of our lives online, so it’s importance will continue to grow. People are prepared to share more information about themselves and their experiences then we might dare to do in the offline...
