We wrote a press release for a client recently on quite an obscure area of email marketing but it happened to contain some research information which revealed something nobody in email marketing knew about, which was of obvious practical value. It ran in a couple of well known marketing portals to start...
A study by the Reuters Institute for the Study of Journalism at Oxford University has suggested that now newswire services can send stories direct to consumers through the proliferating digital channels, traditional newspapers may end up ‘disintermediated’ – a word my spell check can’t deal with which...
With my part time motoring journalist hat on it was with sadness that I read the letter from Audi’s press office this week about the proposed replacement of their printed press packs with email. Frankly, I’ve marvelled for years that they could still afford to send out all those sumptuous glossy photos...
Listening to Barack Obama’s speech yesterday, I was reminded of Shaw’s quote about how different we are in our use of language. Obama’s genuinely inspiring speech, referencing Martin Luther King in his call for supporters “to put their hands on the arc of history and bend it once more toward the hope...
And so are blogs according to a journalist from US Wired last week - a story that somehow made it into the Telegraph, Times, Sunday Times, Radio 4, Brand Republic in the UK - and those are just the one’s I happened across. What’s interesting about this isn’t the idea 'blogging is dead’ – which is...
As little as six years ago the majority of press releases still came by post. On DM Week, we used to have huge piles of them typed up so we could edit them on our trendy orange macs. How archaic that now seems. These days they arrive in unprecedented numbers by email and I’ve often wondered, as an agent...
