David Armano on Influence Ripples and Social Media Fragmentation : Successful personal and corporate brands alike will be the ones who take a holistic view when creating, maintaining and amplifying their ripples. This means avoiding the temptation to hyper fixate on one venue thinking it's a replacement...
Neil Perkin on social networks and what they mean : Networks are fundamentally changing the profile of our communication and the way trends propagate. ' Exhaust data ', ' phatic communication ' - hugely powerful forms of communication about which we know very little. Networks not only...
