Has anyone ever had a great planning / creative idea in their sleep? Surely this must happen more often than not! Last night I had an advertising idea in my sleep for something we're pitching on and in this dream I kept shouting to myself 'Wake up! Wake up! Write this down, this is genius!'...
Being a young brand planner, I often think about what other juniors are up to in the big wide planning world and I always get to that age-old question, is planning just planning? Or is planning in different types of agencies - advertising, digital, DM etc. - make it a different discipline in each area...
Tod Norman, partner at brand response agency Watson Phillips Norman, on why great planners have to be dumb . Subscribe to Advertising 2.0 by email or RSS
Lest we forget : I think we've typically thought about marketing as the creation of moments - communications, events, spectacles, launches, etc. Similarly, I think these moments make up only a very small part of the view customers have of a brand. Instead the vast majority of what informs a person's...
Shaun McIlrath, Creative Director at Hurrell and Dawson on how to do Direct : it is your job to help your clients be uncorporate - to be human. You can do it through comms, or by working within the company to help make it more accessible and helpful to the customer - but do it, because it will make their...
James Gordon-MacIntosh with an interesting post (I agree with some, not all, of it) on the move to zero media spend : The media that they would have bought is being replaced - for many of them - by the creation of original, engaging content that the brands themselves generate and own. Read on and let...
