Shaun McIlrath, Creative Director at Hurrell and Dawson on how to do Direct : it is your job to help your clients be uncorporate - to be human. You can do it through comms, or by working within the company to help make it more accessible and helpful to the customer - but do it, because it will make their...
Richard Moss, EVP at Weber Shandwick, on their recent hire of DDB's Leo Rayman into the role of European Head of Planning : The PR industry has transformed itself in recent years, by putting measurement at the heart of its agenda. Today insight is increasingly being adopted as the new agenda as clients...
Richard Huntington on big brand ideas : Maybe it's time to free [above the line] advertising from the need to represent the entirety of the brand idea and recognise that other disciplines are capable of doing this in a richer and more rewarding way. In particular, for many brands it's their online...
Here's the latest TV ad for the VW Golf, done by DDB London . It's a nice ad, but what's more interesting is the accompanying website . As you can see, it's a really well thought out campaign site, that's had a fair bit of time and money spent on it and it's not just a last minute...
