Advertising students have ads in their portfolio, multimedia design students stuff like websites. But how do you built up a portfolio if you want to work in media planning and buying?
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising.
Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Hi all
I’m a client-side marketer that at the age of 30 has realised that he wants to be a planner. Just wondering if anyone out there has made the switch from client-side to planning and whether you have any advice for me?
Cheers
Simon
