If the idea behind a viral campaign for climate change group 350.org is to make people take the threat more seriously having nine supermodels strip to their smalls is perhaps not the best way to persuade people it's a bad thing. If a warmer planet results in scantily dressed supermodels, some might...
With CNN launching it’s new website with a focus on better integrated video and photography , it highlights the importance of considering a multimedia approach for all new stories. Brian Stelter of The Washington Post said last week: “The Web site, which will come online Monday, aims to highlight CNN...
Take a look at this chart, it shows the Twitter life span of the tube story that ran on Friday and is a lesson for any customer facing organisation. When something breaks online you literally have 3-4 hours to get a handle on things. As has now been widely reported, on Thursday blogger Jonathan MacDonald...
People buy people, so it is important to reveal the human side of your enterprise, as very often the first image people see is the profile photo on your website, blog or social networking site. You need to communicate effectively with your chosen audience, ensuring you are sending the right message about...
Interesting piece in the current issue of PR Week about concerns we could be seeing the ‘Slow death of the embargo’ . The Wall Street Journal is believed to have introduced a new policy stipulating that they will only honour embargos on exclusive stories. It’s a change of direction that’s obviously brought...
Companies and PR agencies have always tried to control the timing and flow of news stories by using the Embargo technique. It's pretty standard practice and ensures, among other things, that news can be broken to publications with longer leadtimes (like monthly publications) to ensure that they can...
So here's an article on Ad Age . We've sent around Ralph as something relevant to us and definitely the vibe we pick up from existing and potential US clients; they consider us quirky, funny Brits and therefore more likely to come up with something that requires no media spend to get massive...
Check this out. I love the idea, and it deserves to be written about on many, many blogs etc. Does the guy need to get so angry at the end though. Especially as he's yet another person using the term viral marketing for anything that seems to reach out and touch the Internet in any capacity. This...
