Regardless of the techniques used to entice customers, a standard acquisition strategy generally has the potential to deliver prospects of both high and low value. On the positive side, prospects who are converted into active customers may prove themselves to be worthwhile targets because of the revenue...
These days Google can't step out of the front door without upsetting someone and it's become somewhat de rigueur for agencies to slag them off left, right and centre despite the fact that a lot of us, myself included, generate some profit from the existence of their services. As such when the...
Going back a few weeks, I wrote about " who owns social media? " The answer to that particular piece being that social media cannot operate in isolation and to be successful, multiple different skills need to be blended together. To add some more fuel to the fire and to broaden this a little...
Amazon.com’s decision to end commission payments to affiliates who drive traffic directly through paid search is a good example of what brands should be doing during the recession. Analysing all channels in depth, even those which are traditionally accepted as the most efficient and strongest performing...
For a any campaign, there is rarely a time when search shouldn’t be considered as part of the marketing mix. An exceptional mechanic at capitalising on demand and a worthy investment despite its weakness in terms of stimulating that initial engagement. Some may say that appearing against a generic search...
My mate Dixon Jones just Tweeted a Guardian post which shows just how far we have yet to go in educating consumers on how online advertising works. FastHosts recently commissioned a survey called Online Search Matters asking 1636 UK adults questions around their online usage and perceptions. A whopping...
Hi Louise, Why PPC? A multi-channel approach using social media, social networks and contextual paid search should provide you with much better results and ROI. These PPC agencies will readily spend your money and charge you for quantity. I'd go for a very targeted approach delivering you quality...
Louise, Our company, SinoTech Search would welcome the chance to work with you. We have a great deal of experience in this area. Please either look to our website ( www.sinotechsearch.com.cn ) or you can send me an email to arrange more follow up or for a phone call. Regards Matt
