OK, rant about marketing fads over. The point I’m really trying to make is that online social networking is just one small sub-set of a vast new continent of possibility: Volunteered Personal Information (VPI). It’s the big picture of VPI, not just one small part, that marketers need to get to grips...
Thanks to Glen Knowles and John Gallen for supportive comments on my last post . My own conclusion is that marketing’s current obsession with social media has become its own little South Sea Bubble. South Sea Bubbles (and credit crunches) happen when everyone piles into The Next Big Thing – not because...
