Feeling the crunch but want a piece of London 2012 action? Then visit www.benumber1.co.uk The other day while filming a piece for marketingmagazine.co.uk on the London 2012 Olympics a passer by shoved a business card into my hand which offers you the chance to ‘sponsor a British athlete for just £20...
In 2004, Olympic champion cyclists Chris Hoy and Bradley Wiggins were sat at in cheap seat watching BBC Sports Personality of the Year arching their necks to get a look at the winners. While 10 minutes were dedicated to the deceased race horse Red Rum, the Olympians were not afforded a single mention...
I've just seen Visit London's Olympic ads created by RKCR/Y&R for the first time and have to say was impressed. I must be coming over with Olympic spirit or something. Okay so the river Thames motif reminds me of the credits for 'Eastenders', but hey nice work all the same.
This hasn't got anything to viral marketing, but why are India coming 40th in the Olympics (with 1 gold), when they have a population of over 1 billion? Mumbai 2016 anyone?
Apparently the 12 global sponsors of the Olympics have spent over $6 billion for ads targeted at the Chinese market alone but according to the Wall Street Journal it is the brands using ingenious social network based activity that are showing some real results. Guerilla activity from companies such as...
Animal charity Peta has another bunch of ads out recently and they all more or less have one thing in common. The latest features adult super star Jenna Jameson (with more on than usual) and they have her talking about sex. Go grab those headlines. You've probably noticed it as well, it isn't...
Are there any brands taking a principled stand over the Chinese Olympics? Not that I have noticed. Steven Spielberg has just withdrawn from his role as an artistic adviser to the Olympic Games in Beijing over Darfur, but Sudan is only part of the problem with China, which is after all a brutal totalitarian...
It's true I saw it yesterday, at the 02 Wiresless Festival, support for the Olympic 2012 logo is growing. People are wearing the t-shirt. Here you have it Agency.com's business development director, Nick Corston, with the t-shirt. And he says it has nothing to do with one Omnicom agency supporting...
The London Organising Committee of the Olympic Games and Paralympic Games has unveiled its new 2012 branding today and what a total disaster. The new logo was designed by Wolff Olins, I get that it is supposed to be a representation of London, but still I hope they say sorry . It apparently took a year...
