Perperami has done it and now IBM, Microsoft and others are turning to crowd sourcing to develop new ad campaigns and incorporate the findings with traditional research. The Wall Street Journal reports that IBM, Microsoft and other brands, including casino operator Harrah's Entertainment, are experimenting...
The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate. Having worked on helping seed the campaign over the last few weeks it was a real eye-opener to get an insight in to how exactly they did...
This week's viral of the week in Media Week is BP Ultimate's latest campaign "Takes you further". Some might question why a viral video campaign for a big brand like BP is worthy of such an accolade and I'd argue it's based on the appreciation of the matching of well thought...
What are you doing? Brands on Twitter take note: content is key The phenomenon that is Twitter despite being over two years old has recently exploded into the media landscape. It seems you can’t open a newspaper, consumer mag or trade publication/site without some reference to tweeting- Ashton Kutcher...
My very good local paper - The Wharf, interviewed Ogilvy Group Chairman & Chief Exec, Gary Leih this week (Ogilvy has a 1300 emp HQ at Canary Wharf). He comments on the pain of making 60 redundancies in January "it was awful" but also says something significant about the changed world we...
Today I am proud to announce the launch of 720 degree marketing. It’s like 360 degree marketing, except you go around twice, making it twice as engaging, twice as integrated and twice as profitable. 360 degree marketing was one of the biggest breakthroughs ever made by ad agencies, equivalent to the...
I'm in Manchester this week to attend bTWEEN08 , where I'll be sharing ideas with other digital entrepreneurs from thoughout the UK. My agency Hai Media Group is a finalist in the Branding Talent competition at bTWEEN08, and from what I can tell, this may be a bit like The Apprentice, Dragon's...
