Watching television over the last few weeks I’ve seen a number of ads with clever tactics to drive users to their sites. Direct Line is telling people to remember that you won’t find them on price comparison sites and that their best prices are found on their site. I can’t actually remember who the other...
I couldn't sleep over the weekend so got up and ordered a USB headset with a noise-cancelling microphone at 3am.....as you do! I need the headset as I'm starting to do a lot more multimedia for the adCenterCommunity.com site - webinars, podcasts, video etc.... .....I asked the company, based...
The BBC's press release here says both news and sport will go live, fully revamped this week. Seems like they've just switched on the new news site which looks great! "The new look will include higher profile promotion of the new embedded video service, extra emphasis around breaking news...
Should blogging be taken seriously as a form of news communication? Is it not just a fad that has no legs? How can we be sure of the accuracy of the stories? Are they not cobbled together with little thought or research? Blog now and ask questions later? Well Danny Sullivan thankfully thinks there's...
I have a love/hate relationship with The Royal Mail I love the way the post people send me is delivered through my letterbox, but I hate all the other rubbish they stick in with it, and I can't figure out how to opt out. When poking around on their website I found a page called Why Use Mail Shots...
I'm having a running dispute with my postman. He keeps shoving direct mail in my letterbox along with my mail. When I've asked him to stop he claims he can't and there's no way to stop it, so I post it back in the box at the end of my road :-) It's the usual untargeted rubbish - loans...
Sony's proving they've "got more rabbit than Sainsbury's" with the next installment of their new Bravia Ad due out on the 5th October. I've been talking about Sony and the ads for 18 months now with reference to their target demographics. Currently the adLab Demographics Predictor...
Saw a great article in The Sunday Times yesterday encouraging the use of online data to drive research efforts when setting up a small business... I had said last week that I was surprised that the Facebook/BNP row had got so much airtime in the mainstream press, especially the BBC, but this piece -...
Every day my offline world is being physically attacked by a dreadful adware program... In the 300 yards from our offices at Cardinal Place to Victoria Station I regularly have my personal space invaded by up to 12 viruses that pop up and block my path. They prevent me from navigating where I want to...
