HMV’s name jumped out at us during a trawl through the music headlines a week or so back. If you didn’t see it the entertainment retailer announced it would be taking advantage of empty real-estate in the recession-hit high street to open temporary pop-up stores in some of the UK’s mid-sized towns. Hats...
Over the last month or so, one of the biggest themes to have emerged from the industry press, blogs and smoking Twitter feeds has been the concept of 'brand utility'. To consumers / customers / punters, fans & mere mortals - that's getting benefit and / or value received from a brand...
