Seems this ad may be a tad old but I only saw it over the weekend and think it's worth a look. The FA is running a viral and TV campaign urging players to get back into the game 'whatever your level'. It apes Nikes award winning 'Take it to the next level' ad, directed by Guy Ritchie...
Apparently Nike has not been briefed on the Streisand Effect . To quote the bastion of internet memes that is Wikipedia: "The Streisand effect is an internet phenomenon where an attempt to censor or remove a piece of information backfires, causing the information to be widely publicized." The...
This Saturday Ricky Hatton fights the world’s finest boxer Manny Pacquiao. While Pacquiao will have Nike in his corner, Hatton will wear a brand less well known in the UK but has exploded in the US. If you like watching people smash each others faces in, heavy metal and generally going around being well...
This week I’ve been mostly helping Sir Martin Sorrell with his imagery for the Recession. A few years ago, he came up with the “bath-shaped recession” all by himself – he got the idea, in fact, while lying in the bath. And the image was a worldwide success. T-shirts were printed in the Far East showing...
On Feb 20th it’s the 100th anniversary of the launch of Futurism (founded by the Italian Filippo Tommaso Marinetti) a movement that looked to the future and embraced new ideas, technology and challenged the old ‘museum’ way of thinking. Look forward not back was the gist of it. Don’t be afraid of the...
How many excruciating football puns and analogies is it possible to fit into one press release? PR agency Pressrelations has managed an astonishing nine into a release heralding the arrival of a lead account handler at hitherto unknown ‘ad agency' Open Soho. Headlined ‘NIKE BIG KICKER PUTS HIMSELF...
At the British Interactive Media Awards (ps got one for Intel woohoo) last night Nike and AKQA did really well – congratulations to them for an outstanding showing. I was asked by another Client at the event how helpful it is to have Nike as a brand to play with. Poke did well with Orange too, another...
Amid all the madness of the Manchester City takeover, ‘The Messiah’ resigning from Newcastle FC and England’s footballers finally admitting they are too chicken to play in front of their home fans, some good news… Today, Lance Armstrong, who recovered from cancer to win the Tour de France seven times...
Sunday saw the inaugural Nike+ Human Race event, which pitted runners competing in 25 cities against each other over 10k with the winner determined by average finisher time. Nike’s decision to host the London event at Wembley gave it an iconic backdrop and the decision to set runners off in the evening...
It's the question of the year. Today there is a guy with a funny walk being shot at by Mr T in a 4x4. Before that it was Nike and its Dunkin' ad. Bob Garfield has got so fired up he wrote a letter about it to John Wren. Is it a storm in a tea-cup? Today we are talking about the Mr T Ad who shoots...
