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Is it the brand, or is it the brief?

At the British Interactive Media Awards (ps got one for Intel woohoo) last night Nike and AKQA did really well – congratulations to them for an outstanding showing. I was asked by another Client at the event how helpful it is to have Nike as a brand to play with. Poke did well with Orange too, another...
Posted to Blogging for food (Weblog) by Alastair Duncan on 28 Nov 2008

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