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The biggest sports brand you've probably never heard of

This Saturday Ricky Hatton fights the world’s finest boxer Manny Pacquiao. While Pacquiao will have Nike in his corner, Hatton will wear a brand less well known in the UK but has exploded in the US. If you like watching people smash each others faces in, heavy metal and generally going around being well...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 30 Apr 2009

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