Martin Sorrell, chief executive of WPP and one of adland's best known soothsayers, has dramatically revised his stance on the viability of publishers charging for content online following comments from the quintessential newspaper man, Rupert Murdoch. Speaking at an industry event in Greece last...
You may imagine that trading newspaper ad space, does, in some meaningful way, relate the price of the goods to the audience delivered. You would be wrong. The trading process adopted by sellers & buyers and supported by auditors & advertiser procurement management, positively rewards papers...
Pssst, have you heard the latest? No, not about Barack Obama becoming the new president of the United States, nor December’s sharp fall in inflation. No, today’s ‘big news’ comes courtesy of the Daily Mail, where a dogged investigative hack has unmasked the identity of Top Gear’s tame racing driving...
Hello is that Kate McCann? News of the World here, well you know that story we published with your full permission? Well turns out that we didn't have it after all, I know how does that happen? Better ask the New of the World, which has had to apologise to Kate McCann for splashing with extracts...
