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Rebranding Mauritius: what’s gone wrong?

By Sean Carey and Laura North At the World Travel Awards last week in London, Mauritius lost out to the Maldives in most major categories. The Maldives received Indian Ocean's Leading Destination, Leading Hotel, Leading Resort, Leading Travel Agency and a host of others. Mauritius had to make do...
Posted to Comment Central (Weblog) by Laura North on 15 Nov 2009

The Haka: A brand evolution case study

If any brand manager ever wanted an example of why it is important to constantly evolve and improve their brand, they need look no further than the New Zealand Haka. Today the Haka is performed with such passion and ferocity that intimidated opposition constantly seek ways to respond to it else they...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 27 Nov 2008

Can it get any worse for Carl Hayman?

You have to feel sorry for Carl Hayman. The world’s best prop forward had several reasons (£££!) for signing for the Newcastle Falcons ahead of the 2007/08 rugby season. But he must be scratching his head at the moment. The Falcons – who have sold England stars Matthew Tait and Toby Flood – are a pretty...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 29 Oct 2008

Haka-ed off with the All Blacks (the New Zealand All Blacks that is)

The New Zealand All Blacks are threatening to sue Launceston RFC, after the National League Division 2 minnows tried to trademark the name, ‘Cornish All Blacks’. Paul Dalton, the NZRFU's commercial director, is quoted as saying. ‘In the professional era, the name ‘All Blacks’ is a highly recognisable...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 27 Oct 2008

Pervert Penguins save the planet

There are some amazing stories around and some that just make you laugh. None more than the case of the two environmental campaigners who dressed up as penguins and were seen as being potential paedophiles. If you thought they were nuts, meet Telford Council! This story comes straight out of the ‘Barmy...
Posted to Arnold on ethical marketing (Weblog) by CHRIS ARNOLD on 12 Sep 2008

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