Kit Kat’s free music download with every pack promises much and overall it delivers. Nestle have formed an alliance with Universal to offer every customer a free download from 500,000 music tracks. Although because there is no brand on the packs, no Play.com or itunes to reinforce a trust factor, customers...
Cocoa is now at its highest price for 24 years and the premium brands, those that use the most ‘cocoa solid’ content, will inevitably have to pass those raw material costs on to the consumer first. This swings things favourably for Cadbury’s and Nestlé, as they tend to use less cocoa solid in mass-produced...
Success! Yesterday I received a huge box of KitKat Senses from Nestle! Hooray! How kind that they listened to my idea for a fruit chocolate because I hate nuts - sending me nut-based chocolate as a thank you. This clearly deserves further correspondence. If I was a nut allergy sufferer, I could have...
My second venture into consumer champion land has left me feeling a little dejected, yet determined that my voice shall one day be heard. This time, I wrote a carefully worded letter to Nestle, airing my ideas and feelings on Nestle's chocolate world. They were mush less receptive than Cadbury, no...
