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When changing the brand name just isn't enough

Once upon a time the England rugby team was called the England rugby team. The reserves were called 'England B', just like we had at school. Then they became 'England A', which I guess was a promotion of sorts and then they became the truely terrifying 'England Saxons'. Not to...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 27 Oct 2009

Shaquille O'Neal: The personification of 'Sport-tainment'

The lines between sport and entertainment have become more blurred over the years, not only in US – where the SuperBowl half-time show seems to generate as much interest as the game itself - but also in the UK. I’m told that behind closed doors, Arsenal FC now refer to themselves as a sports entertainment...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 18 Feb 2009

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