Looks like Rupert Murdoch wasn't simple sabre ratting (as fun as that is) about splitting from Google. It is being reported this morning that News Corporation is in talks with Microsoft about a possible split with the search giant. According to a report in the Financial Times the plan would involve...
I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
Google is officially on Facebook, and the people approve. But no, not in a way that actually makes sense, Microsoft already has that covered. Google has quietly rolled out its own Facebook page, and the search giant's presence on the world's most popular social network is just another example...
The analysts say the situation is dire, but Tim Armstrong, CEO of AOL, tells the New York Times how he is going to save the company with the help of Procter & Gamble. Former Google boy Armstrong tells the paper that: "If you tried to recreate AOL’s assets, it would be incredibly expensive."...
So, it seems that BING is making an impression in the US – comScore reporting as much as a 3% increase in the two weeks since its launch. It will be interesting to see if this growth is sustained, or rather whether the £100million investment rolls on and on to fuel the hype of the new ‘Decision Engine...
If you work in digital media you'd have to have been living under a rock for the past few weeks to not have heard about Microsoft's re-branded search offering, Bing . So called because Microsoft believes it represents "the sound of found" (yes, quite), it seems everyone loves to talk...
It's been a big month for 'decision engines'. First we had the build-up and launch of Wolfram-Alpha as mentioned a few weeks ago and now we have the launch of Microsoft's own decision engine called ' Bing '. Bing went live last week, a couple of days early. The earlier-than-planned...
In technology, the only constant is exponential change. It is remarkable, therefore, to consider that one of its key sectors, search, has changed little during the past 10 years. While it has evolved to cope with multimedia content and improved as algorithms have become more powerful, the presentation...
