I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
It’s undoubtedly very exciting that Twitter has struck deals with Microsoft and Google which will see people’s tweets added to their respective search engine results. In certain respects these are landmark deals – rather than a particular search engine trying to take market share off the other, what...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
So there's a new set of groundbreaking Microsoft viral clips/ads out for Windows 7; I say that with sarcasm behind it but I think I'm wrong to slag them off. Here ( 1 , 2 , 3 ) are a few of them Apple's competitor has become known for pretty dodgy advertising of late (well perhaps it's...
So PowerPoint is 25 years old. A clinical dissection of its shortcomings was most read item on the BBC News website today. It quotes Microsoft stats: the average presentation is 250 minutes long , from startup to shutdown, eclipsing the Guinness Book of Records entry for continuous human concentration...
Starbucks ? Tata ? "Some Chinese or Indian tech company" - these were the results of the straw poll I conducted in the office this morning, According to Fortune BlackBerry-maker Research In Motion (RIM) is the World’s fastest-growing company, apparently the Canadian firm recorded average yearly...
When was the last time you used a piece of software for 8 years? Or in fact, any piece of technology for that long? Can you imagine then, supporting this product for the last 8 years, with technology moving on around it? This is what Microsoft have done - and have announced they will continue doing this...
I am loving the evolution of the I am a PC campaign. Its warm, personal and positions Microsoft as a champion of humanity rather than a cold, distant high functional technology brand which mainly appeals to men. Women use technology as a means to creativity and to provide meaningful human interaction...
If, as Publicis Groupe has announced, it is paying $530 million to acquire digital agency Razorfish from Microsoft, it begs the question: why pay that much? Surely the digital sector has not escaped the economic downturn and wasn't Razorfish a strategic anomaly that Microsoft was eager to shed? Admittedly...
